Turn over most “high-protein” snacks in an Indian supermarket and the ingredient list runs past twenty items, the protein is mostly soy isolate, and the sugar rivals a chocolate bar. We wanted the opposite: one bean, a short list, and a snack we would happily eat every day.
Protein intake across much of India falls short of dietary recommendations. The “high-protein” snack aisle is mostly engineered powders, syrups, and labels designed to deceive. We're betting on the opposite: whole foods, short ingredient lists, and the kind of crunch that makes you stop scrolling.
Edamame is one of nature's most complete plant proteins. We just roast it slow, season it well, and ship it fresh.
The first roasted edamame batches come out of a Pune kitchen, made because nothing on the shelf was worth buying.
Eleven flavor experiments, dozens of seasoning ratios, three rounds of slow-roast tuning. Friends become unpaid taste-testers.
We narrow eleven flavors down to three winners. Korean Chilli, Cheese & Herbs, and Lemon & Mint each top the panel.
The 100g pack ships from our Pune roastery, at ₹249 a pack. Sea Salt joins the three panel winners soon after.
Whole roasted edamame, rice bran oil, and a seasoning blend you can read start to finish. Every ingredient is on the pack and on each product page, including the small technical ones like maltodextrin that keep the seasoning from clumping.
We roast in cold-pressed rice bran oil instead. It's lighter on the planet, and unlike palm oil, it doesn't come from cleared rainforest — a fact most labels leave off entirely.
Every flavor passed a 30-day eat-it-yourself test before it made the cut. Anything that didn't get a "wait, can I have one more?" got killed.
Clear prices, no fake countdowns, no invented scarcity, no reviews we wrote ourselves. If a claim is on this site, it is one we can back up.
Everything we sell is one bean, roasted slowly and seasoned with things you can name. The full ingredient and nutrition panel is printed on every pack and repeated on every product page, so you never have to take our word for what is inside.
Every pack is roasted, seasoned, and sealed by our manufacturing partner, Urban Fresh Origin LLP, at their facility in Pune, Maharashtra 411002. FSSAI-licensed, and small enough that we still personally check every batch. Full address and licence number are on the manufacturing units page.
Three 100g packs, all one flavor or any mix of three, and it clears the free-shipping line on its own.
